Terms of Service

You must be at least 13 years old to create an account or use the Service. If you are between 13 and 17 years old, you may only use the Service with the verified consent of a parent or legal guardian, who agrees to be bound by these Terms on your behalf.

By creating an account, you represent that you are at least 13 years old. If we learn that we have collected data from a child under 13 without appropriate consent, we will delete that account immediately.

Breathwork practices can have significant physiological effects. Before using Selah, you should assess your suitability. We strongly recommend consulting a qualified healthcare professional before starting if you have any medical conditions. See Section 8 for the full Health Disclaimer.

By agreeing to these Terms, you represent that you have the legal capacity to enter into a binding agreement under the laws of your jurisdiction. If you are using the Service on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms.

To access most features of the Service, you must create an account. You agree to provide accurate, current, and complete information during registration and to keep this information updated. You may register using:

• Email address with a magic link (passwordless login)
• Email address and password with email-based two-factor authentication (2FA)
• An organisation access code provided by your employer or group administrator

You are solely responsible for:

• Maintaining the confidentiality of your account credentials, including any passwords or access codes.
• All activity that occurs under your account, whether or not authorised by you.
• Notifying us immediately at hello@selahapp.co.uk if you suspect any unauthorised access to your account.

We recommend enabling two-factor authentication where available. We will not be liable for any loss or damage arising from your failure to maintain account security.

Each individual user may maintain only one personal account. Organisation accounts are separate and governed by Section 14. You may not create accounts on behalf of third parties without their knowledge and consent.

You agree not to use a false identity, impersonate any person, or misrepresent your affiliation with any person or entity. Using a false email address or other falsified information may result in immediate account termination.

Selah offers the following access tiers:

Subscriptions purchased through the Selah website are processed by Stripe. We accept all major credit and debit cards. By providing a payment method, you authorise Selah and Stripe to charge that method for the subscription fee.

Subscriptions purchased through the Apple App Store are subject to Apple's payment terms and billing policies. Apple manages billing, renewals, and refunds for App Store purchases independently of us.

Unless you cancel before the end of your current billing period, your subscription will automatically renew at the then-current price. We will send a renewal reminder email before each annual renewal. Monthly subscriptions renew without prior notice, as is standard for monthly billing.

Website subscriptions: You may cancel at any time from the portal (Portal → Profile → Subscription). Cancellation takes effect at the end of your current billing period. You will retain access to paid features until that date.

App Store subscriptions:Cancel through your Apple ID settings (Settings → Apple ID → Subscriptions). Apple's cancellation policy governs — you must cancel at least 24 hours before the renewal date.

Cancellation does not delete your account or data. You may re-subscribe at any time.

Website subscriptions: We offer a full refund within 14 days of the start of a new paid subscription (not trial) if you have not meaningfully used the Service during that period. To request a refund, email hello@selahapp.co.uk within 14 days of payment. We process refunds to the original payment method within 5–10 business days. Refunds are not available for partial billing periods after the 14-day window, except where required by law.

App Store subscriptions:Refund requests for App Store purchases must be made directly to Apple. We have no control over Apple's refund decisions.

Trials: If you cancel during the free trial period, no charge is made. Trial extensions are not available.

We reserve the right to change subscription prices. For existing subscribers, price changes will take effect at the start of the next billing cycle following at least 30 days' advance notice via email. If you do not wish to continue at the new price, you may cancel before the new price takes effect.

If a payment fails, we will attempt to charge the payment method again. If payment continues to fail, your account may be downgraded to the free tier and you will lose access to paid features until payment is successfully collected. We will notify you by email of any failed payment.

A "lifetime" subscription grants access to the Service for the lifetime of the Service, not the lifetime of the user. If Selah ceases operations, lifetime subscribers will receive no further access and no refund will be issued for the remaining perceived value of the lifetime subscription, except where required by applicable law. We will make reasonable commercial efforts to provide notice before any discontinuation of the Service.

All prices displayed are inclusive of applicable UK VAT where required. If you are purchasing from outside the UK, you are responsible for any applicable local taxes or import duties.

• Use the Service in any way that violates applicable UK, EU, or international law or regulation.
• Attempt to gain unauthorised access to any part of the Service, our servers, databases, or related systems.
• Circumvent, disable, or interfere with any security features, authentication mechanisms, or access controls.
• Reverse engineer, decompile, disassemble, or attempt to derive the source code of any part of the Service.
• Use automated tools, bots, scrapers, or spiders to access, copy, or monitor any part of the Service without our prior written consent.
• Upload, transmit, or distribute any malware, viruses, or any other harmful code.
• Use the Service to send unsolicited communications (spam) to other users or third parties.
• Impersonate any person, or falsely represent your identity or affiliation.
• Share, sell, or transfer access to your account to any third party.
• Use the Service to collect or harvest personal data about other users without their consent.
• Post, transmit, or share any content that is unlawful, defamatory, obscene, abusive, threatening, harassing, hateful, or otherwise objectionable.
• Interfere with or disrupt the integrity or performance of the Service, or the experience of other users.
• Use the Service in any way that could damage, disable, overburden, or impair our infrastructure.
• Attempt to probe, scan, or test for vulnerabilities in any Selah system or network without prior written authorisation.

We reserve the right, at our sole discretion, to investigate and take appropriate action against anyone who violates this Acceptable Use Policy, including suspending or terminating their account, reporting them to law enforcement, and pursuing legal action.

Breathing exercises and pranayama techniques can have powerful physiological and psychological effects. You should be aware of the following risks before practicing:

• Hyperventilation: Certain breathing exercises can cause lightheadedness, tingling in the extremities, muscle spasms (tetany), or fainting due to changes in blood CO₂ levels.
• Loss of consciousness: Breath-holding and rapid breathing techniques carry a risk of sudden loss of consciousness, particularly if practised in or near water, while driving, or while operating machinery. Never practise these techniques in any such environment.
• Cardiovascular effects: Breathing exercises can affect heart rate, blood pressure, and oxygen saturation. Users with cardiovascular conditions should exercise particular caution.
• Psychological effects: Some breathwork practices can trigger emotional release, altered states of consciousness, or psychological discomfort. If you experience distressing psychological effects, stop the practice immediately and seek support.

• Epilepsy, seizure disorders, or a history of seizures
• Cardiovascular disease, heart conditions, or a history of heart attack or stroke
• Uncontrolled high blood pressure (hypertension) or uncontrolled low blood pressure (hypotension)
• Severe respiratory conditions including uncontrolled asthma, COPD, or pulmonary embolism
• Pregnancy (certain techniques may be inappropriate — consult your midwife or doctor)
• A history of aneurysm (brain or aortic) or recent surgery
• Severe anxiety disorders, dissociative disorders, or active psychosis
• A history of traumatic brain injury
• Glaucoma or retinal detachment
• Active ear infections or recent ear surgery
• Diabetes with poorly controlled blood sugar
• Any other condition that a healthcare professional has told you may be affected by breathing changes

This list is not exhaustive. If you are unsure whether it is safe to practise breathwork, consult a qualified healthcare professional before using Selah.

• Always practise breathwork while seated or lying down in a safe environment.
• Never practise breath-holding or hyperventilation-inducing techniques near water, while driving, or operating machinery.
• Stop immediately if you feel faint, dizzy, nauseous, experience chest pain, or any other concerning symptom.
• Begin with shorter sessions and gentler techniques, particularly if you are new to breathwork.
• Do not attempt to push through discomfort — breathwork should not feel dangerous or extreme.

Guru Ji is an AI-powered breathwork advisor powered by Anthropic's Claude model. Guru Ji's responses are generated by a large language model and are not a substitute for professional medical, psychological, or healthcare advice. AI responses may contain inaccuracies, omissions, or information that is not appropriate for your individual circumstances.

Do not rely on Guru Ji for medical decisions. If a Guru Ji response suggests a practice that feels unsafe or inappropriate, use your own judgment and consult a professional. Selah is not responsible for any harm arising from following AI-generated advice.

The Service is not an emergency service. If you or someone else is in immediate danger or experiencing a medical emergency, call the emergency services (999 in the UK) or your local emergency number immediately. Do not use the Service as a substitute for emergency care.

The Service and all content within it — including but not limited to breathing session audio, guided voice recordings, course materials, written articles, illustrations, UI design, trademarks, logos, the Selah name, and software code — are the exclusive intellectual property of Selah or our licensors and are protected by UK and international copyright, trademark, and other intellectual property laws.

Nothing in these Terms grants you any right, title, or interest in our intellectual property. You may not reproduce, distribute, publicly display, publicly perform, adapt, translate, or create derivative works from any Selah content without our prior written permission.

Subject to your compliance with these Terms and any applicable subscription, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to access and use the Service for your personal, non-commercial wellness purposes. This licence does not include the right to:

• Sublicense, sell, rent, or transfer the Service or any content within it.
• Reproduce, duplicate, copy, or exploit any portion of the Service for commercial purposes.
• Access the Service to build a competing product or service.
• Systematically download or cache content from the Service.

If you submit suggestions, ideas, or feedback about the Service, you grant us a perpetual, worldwide, royalty-free licence to use that feedback for any purpose without compensation to you.

Selah implements industry-standard technical and organisational security measures to protect personal data, including but not limited to: TLS encryption in transit, AES-256 encryption at rest, Row-Level Security (RLS) at the database level, bcrypt password hashing, multi-factor authentication for administrative access, and least-privilege access controls. Our infrastructure is hosted on SOC 2 Type II certified platforms (Supabase and Vercel).

Selah does not warrant or represent that the Service is or will be completely secure. No electronic transmission or storage system is 100% secure. You acknowledge and accept this inherent risk as a condition of using the Service.

To the fullest extent permitted by applicable law, Selah shall not be liable to you or to any third party for any loss, damage, costs, or expenses of any kind (including loss of data, financial loss, or reputational harm) arising directly or indirectly from:

• Any unauthorised access to or acquisition of personal data resulting from a third-party cyberattack, hacking, or malicious act, provided Selah had implemented reasonable security measures at the time of the incident.
• Any data breach caused by or contributed to by your own failure to maintain the security of your account credentials, login details, or device.
• Any security incident affecting third-party infrastructure providers (including Supabase, Vercel, or Resend), where such providers hold their own contractual and legal responsibility for that infrastructure.
• Any indirect, consequential, or economic loss arising from a security incident, including but not limited to: loss of business, loss of revenue, loss of profits, loss of anticipated savings, or reputational damage.

This limitation does not apply where a breach is directly caused by Selah's own gross negligence or wilful misconduct, or where such limitation is prohibited by applicable law.

In the event of a personal data breach, Selah will comply with its obligations under UK GDPR, including: notifying the ICO within 72 hours where required; notifying affected individuals without undue delay where the breach is likely to result in high risk to their rights and freedoms; and providing all information required under Article 34 of the UK GDPR.

You are responsible for:

• Maintaining the security of your account password, magic link codes, and verification codes.
• Logging out of shared or public devices after using the Service.
• Notifying us immediately at hello@selahapp.co.uk if you believe your account has been compromised.
• Keeping your registered email address current and secure, as it is the primary means of account recovery.

Organisation administrators ("Admins") agree to:

• Provide employees and members with clear, prior notice that Selah is being made available to them and the nature of data that may be collected and visible to Admins.
• Obtain all necessary consents required under applicable employment and data protection law before deploying Selah in a workplace context.
• Obtain explicit, informed, and voluntary consent from individual users before accessing any psychology profile data.
• Use admin data access responsibly, only for the legitimate purposes of improving workplace wellbeing.
• Not use any data accessible through the admin panel for performance reviews, disciplinary proceedings, individual monitoring, or any other purpose beyond team wellbeing.
• Not use wellness survey data or psychology profiles to discriminate against any individual.
• Maintain the confidentiality of organisation codes and admin credentials.
• Ensure that only authorised individuals hold admin access.
• Promptly revoke access for employees or members who leave the organisation.

Organisation subscriptions are billed as agreed at the time of sign-up. Organisations may cancel with 30 days' written notice. Pro-rata refunds for early cancellation are at Selah's sole discretion.

The organisation is responsible for ensuring that its use of Selah complies with all applicable employment laws, data protection laws (including UK GDPR), and any applicable health and safety regulations in its jurisdiction.

Organisation admins are solely responsible for how they use the data accessible to them through the admin panel. Selah shall have no liability for any misuse of data by organisation administrators.

Wellness surveys within Selah are designed to protect employee privacy. The following rules apply and cannot be overridden by organisation administrators:

• Organisation administrators see only aggregated survey results — never individual survey responses.
• If an employee does not include their name in a survey response, the submission contains no personal identifier accessible to the organisation.
• Selah does not provide a mechanism for organisation administrators to identify individual survey respondents.
• Employee participation in wellness surveys is always voluntary. No organisation may make survey participation a condition of employment or access to benefits.
• Organisations must not attempt to identify survey respondents through any indirect means, including cross-referencing response timing, content, or other data.
• Breach of this clause constitutes a material breach of these Terms and will result in immediate termination of the organisation's access to Selah.

Selah guarantees, by design and by contract, that the following data is never accessible to organisation administrators:

• Individual employee session history (techniques used, durations, personal notes).
• Individual wellness survey responses.
• Employee personal profile details (photo, age range, lifestyle tags, interests).
• Employee psychology profile contents, unless the employee has explicitly opted to share.
• Employee course progress or personal milestones.
• Employee subscription tier or payment information.

This data wall is enforced at the database level through Row-Level Security policies, not merely by policy. Technical controls, not only contractual ones, protect employee privacy.

Organisation accounts are entered into on a business-to-business (B2B) basis. The organisation contracting with Selah is a business, not a consumer. Accordingly, the consumer protections afforded by the Consumer Rights Act 2015 and the Unfair Contract Terms Act 1977 (to the extent they apply only to consumer contracts) do not apply to the organisation's agreement with Selah. All liability exclusions and limitations set out in these Terms shall apply to the fullest extent permitted by applicable law as between two commercial entities.

Notwithstanding any other provision of these Terms, Selah's total aggregate liability to an organisation (and its employees, members, and representatives collectively) for all claims of any kind arising from or relating to these Terms or the use of the Service shall not exceed the total fees paid by that organisation to Selah in the twelve (12) calendar months immediately preceding the event giving rise to the claim. This cap applies regardless of the legal theory under which the claim is brought, including contract, tort, negligence, statutory duty, or otherwise.

To the fullest extent permitted by applicable law, Selah shall not be liable to any organisation for any of the following, whether arising in contract, tort, or otherwise, and even if Selah has been advised of the possibility of such losses:

• Loss of business, revenue, profits, or anticipated savings.
• Loss of contracts, business opportunities, or commercial advantage.
• Loss of goodwill or damage to business reputation.
• Regulatory fines, penalties, or enforcement action by data protection authorities or other regulators.
• Claims brought against the organisation by its employees arising from the organisation's use of Selah.
• Costs of a data breach investigation, remediation, or notification programme, where such breach is caused by or originates from a third-party attack, sub-processor failure, or the organisation's own security practices.
• Any indirect, special, incidental, punitive, or consequential loss of any kind.

The organisation agrees to fully indemnify, defend, and hold harmless Selah, its directors, employees, contractors, and service providers from and against any and all claims, losses, liabilities, damages, fines, penalties, costs, and expenses (including reasonable legal fees) arising from or relating to:

• The organisation's violation of these Terms or any applicable law or regulation.
• Any misuse of administrative access or data by the organisation's designated administrators.
• The organisation's failure to obtain required consents from employees before deploying Selah.
• Any claim brought by an employee alleging that the organisation's use of Selah violated their privacy rights or employment rights.
• The organisation's failure to maintain adequate security over admin credentials or account access.
• Any modification to or misrepresentation of Selah's product or data practices made by the organisation to its employees.

Where Selah processes personal data of an organisation's employees on behalf of the organisation, the organisation acts as the data controller and Selah acts as a data processor in respect of that processing. The organisation is solely responsible for ensuring it has a lawful basis for sharing employee personal data with Selah, for communicating Selah's data practices to employees, and for ensuring its use of Selah complies with UK GDPR and any applicable employment law. Selah shall not be liable for the organisation's failure to fulfil its obligations as data controller.

Selah does not represent or warrant that the Service is suitable for use in regulated industries including but not limited to: healthcare, financial services, legal services, government, or critical national infrastructure. Organisations operating in regulated environments are solely responsible for assessing the suitability of the Service for their use case and for obtaining any required regulatory approvals. Selah accepts no liability for regulatory non-compliance arising from such use.

You may delete your account at any time from within the App (Settings → Account → Delete Account) or by emailing hello@selahapp.co.uk. Deletion terminates your access to the Service immediately and initiates permanent deletion of your personal data within 30 days, subject to legal retention requirements. Subscription fees already charged are non-refundable unless within the 14-day refund window.

We reserve the right to suspend or terminate your account, with or without notice, if:

• You breach any provision of these Terms.
• We are required to do so by law or regulation.
• We reasonably suspect fraud, abuse, or illegal activity associated with your account.
• Your account has been inactive for more than 24 months and you are on a free tier.
• We decide to discontinue the Service or a particular feature.

Where we terminate your account for breach, no refund will be issued. Where we terminate for reasons other than breach, we will provide a pro-rata refund for any prepaid period. We will use reasonable efforts to provide notice before termination except where prohibited by law or where urgency requires immediate action (e.g., suspected fraud).

Upon termination, your right to access and use the Service ceases immediately. Provisions of these Terms that by their nature should survive termination — including Sections 8 (Health Disclaimer), 9 (Intellectual Property), 11 (Disclaimer of Warranties), 12 (Limitation of Liability), 13 (Indemnification), and 17 (Governing Law) — shall survive.

These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales.

Each party irrevocably agrees that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or their subject matter or formation.

If you are a consumer resident in a country other than England and Wales, you may also be entitled to rely on mandatory consumer protection laws of your country of residence. Nothing in these Terms limits your statutory rights as a consumer under applicable local law.

Consumer users in the UK have rights under the Consumer Rights Act 2015. Nothing in these Terms affects those statutory rights.

Before initiating any formal legal proceeding, we encourage you to contact us at hello@selahapp.co.uk to attempt to resolve the dispute informally. Most concerns can be addressed promptly through direct contact.

These Terms, together with our Privacy Policy and any additional terms applicable to specific features or services, constitute the entire agreement between you and Selah with respect to the Service and supersede all prior agreements, representations, or understandings between us.

If any provision of these Terms is held to be invalid, illegal, or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.

No failure or delay by Selah in exercising any right or remedy under these Terms shall constitute a waiver of that or any other right or remedy. A waiver of any provision shall not be deemed a continuing waiver of that provision or a waiver of any other provision.

You may not assign or transfer any of your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations under these Terms to a successor entity in connection with a merger, acquisition, or sale of assets, with notice to you.

Nothing in these Terms creates or is intended to create a partnership, joint venture, employment, or agency relationship between you and Selah.

Any notices required under these Terms shall be given by email. Notices to Selah should be sent to hello@selahapp.co.uk. Notices to you will be sent to the email address associated with your account. Notices are deemed given 24 hours after sending.

These Terms are written in English. If they are translated into any other language and there is a conflict, the English version shall prevail.